The Voice of the Customer in Discovering Markets, Developing Products

Martina teamed up with Ascendo AI CEO Karpagam Narayanan for an exclusive discussion on the voice of the customer in discovering markets and developing products.

Product teams are always looking for ways to get the emerging trends and the top-of-mind issues affecting customer satisfaction.

• How important is this customer behavior?

• What are the ways to learn about customer behavior?

To know the answers, watch recording of this Ascendo AI Experience Dialogue on the voice of the customer in discovering markets and developing products. You will gain insight into how Martina utilizes customer behavior in the creation and marketing of products customers love.

Rethink Marketing Tech Products: A Coffee Chat

Martina sat down with Product Coffee for a conversation about how she sees the world's top technology companies approaching product marketing in ways that deliver value and create passion among their customers.

They talked about:

• How Product Managers, Product Marketers and Sales Teams partner at best in class companies to connect their customers to their products

• What types of people excel as Product Marketers, and who should think about taking on this role?

• Discovering and rediscovering "Product/Market Fit"

Rethink marketing for tech products

Great tech products don’t always win. Why? They get beaten by great product marketing. Martina joins Red-id’s Orit Zetouni Sade to discuss the four fundamentals of product marketing and how to do each better.

In this video we will cover:

• The centrality of product marketing to any product’s success

• The key skills and actions required to do it well

• The four fundamentals of product marketing and how to apply them

• How to hire, lead, and organize product marketing

• How product marketers optimize crucial collaboration with other functions

• One-sheet frameworks, tools, and agile marketing practices that help simplify and elevate product marketing

Martina explains how companies like Apple, Netflix, Microsoft, and Salesforce win using product marketing and how to apply it to transform product marketing at your company.

Martina spoke at the RELX Virtual Product Meetup on “The Marriage of Product & Product Marketing: Getting the Best from Both.”

What Product Marketing Really Is & How to Do It Better

Product marketing is the difference maker in companies that surpass their peers, yet most people don't really know what it is or how to do it well. Martina joined host Dan Olsen via Zoom as the featured guest at Lean Product Meetup to share advice from her new book LOVED about what product marketing really is.

During the event, Martina taught the four fundamental principles that guide strong product marketing and also shared essential tips on how to do them better. She described how to work productively with any product marketing counterpart and what you can do better right now.

After Martina's talk, she and Dan had a fireside chat, followed by audience Q&A.