LOVED
Great tech products don’t always win. Why? They get beaten by great product marketing. LOVED: How to Rethink Marketing for Tech Products explains the four fundamentals of product marketing and how to do each better.
Filled with stories from the front-lines of early startups and the world’s top tech companies—including Adobe, Apple, Dropbox, Microsoft, Netflix, Salesforce—LOVED gives you concrete tools and techniques to improve marketing by starting with stronger product marketing.
Read LOVED’s Introduction to get a taste of the book.
Available now:
Chinese
French
Japanese
Korean
Vietnamese
Praise for LOVED
“Great product deserve great product marketing. LOVED debunks the common myths of product marketing and serves as a practical guide to help you cut through the noise. Martina is a CMO’s best friend.”
— Robert Chatwani, CMO Atlassian
“There really hasn’t been a definitive book on the art and science of product marketing, and companies have struggled to bring a strategic approach to the discipline. But now there is! Put simply, I loved LOVED. You will too.”
— Jon Miller, CMO Demandbase, former Co-founder of Marketo
“A must-read for business leaders who want their products to not just be launched, but to be loved by customers. Focused on technology but relevant to all, this book unravels the mysteries of product-market fit at every phase of growth with accessible examples and relevant tips.”
— Tatyana Mamut, PhD, SVP Product, Pendo, former GM AWS, Amazon
“I didn’t realize how powerful product marketing could be until I saw it done really well. Martina’s book shows the rest of the world how to succeed in product marketing. She is a force of nature.”
— Doug Camplejohn, CEO Airspeed, former GM Sales Cloud, Salesforce
“Our industry has needed the definitive book on product marketing for so long, and with LOVED, Martina has finally written it. This book is essential reading for tech startups but applies just as much for mature companies wanting to do product marketing better.”
— Sarah Leary, Co-founder Nextdoor
“LOVED is a supremely practical book and a must-read for anyone wanting to do great product marketing. Martina’s stories from the trenches bring everything to life. I’m telling everyone at my company to read it.
— Sarah Bernard, CCO Greenhouse, former VP Product and Design, Jet.com
“The world is filled with great ideas and products that go nowhere. The difference between nowhere and greatness is product marketing, and Martina is the master. Every tech CEO needs to read this.”
— Amanda Richardson, CEO CoderPad, former VP Product, Chief Data, and Strategy Officer, HotelTonight
“I lived the difference great product marketing makes for a business. Martina’s unique expertise on each function in a business makes her advice invaluable. LOVED is a book truly worthy of any shelf.”
—Leyla Seka, COO, Ironclad, former Partner, Operator Collective