Rethink marketing for tech products

Great tech products don’t always win. Why? They get beaten by great product marketing. Martina joins Red-id’s Orit Zetouni Sade to discuss the four fundamentals of product marketing and how to do each better.

In this video we will cover:

• The centrality of product marketing to any product’s success

• The key skills and actions required to do it well

• The four fundamentals of product marketing and how to apply them

• How to hire, lead, and organize product marketing

• How product marketers optimize crucial collaboration with other functions

• One-sheet frameworks, tools, and agile marketing practices that help simplify and elevate product marketing

Martina explains how companies like Apple, Netflix, Microsoft, and Salesforce win using product marketing and how to apply it to transform product marketing at your company.