SVPG presents LOVED the Workshop
LOVED: How to Rethink Product Marketing
What determines the difference between a strong product’s success or failure? This online workshop sets the stage for the most foundational work required to market a winning tech product — product marketing.
This workshop is for leaders or practitioners in product or marketing who want to learn best practices in product marketing, go-to-market strategy, messaging and agile marketing. It brings to life the key concepts taught in the book LOVED: How to Rethink Marketing for Tech Products. The workshop is taught online in two-hour sessions daily for four consecutive days.
Covered topics include:
The Product Marketing Role. The four fundamentals of product marketing. Best practices for how to interface between product, marketing and sales.
Product’s Go-to-Market Strategy. What this looks like when done well and the introduction of the one-sheet PGTM canvas as a tool to drive alignment across product and GTM teams.
Shaping Perception and Messaging. How to make messaging more authentic and customer-centric, and its role in a product’s positioning. The one-sheet messaging canvas tool is introduced.
Agile Marketing. How to use a release scale, run agile marketing, measure marketing, and learn from best-in-class examples of others.
Online—Sep 26–29 (9am–11am PDT) Please note this workshop runs four consecutive days with one two-hour session each day.
Blue Startups Accelerator Workshop
How to Improve Product Marketing
Martina led a private product marketing workshop for the 2022 cohort of the Blue Startups Accelerator Program. To learn more about Martina’s public workshops on product marketing, click the button below.
If you're interested in an event with Martina, please contact us.