How to Lead an Inspired Career

Martina joined Voices of Product Marketing hosts Brian Lee and Yi Lin Pei to share how her background as a multiracial woman shaped her and how we can all lead a career that is fulfilling and courageous, no matter where we are in our career journey.

Designing Products that are LOVED

Martina joined Language of Leadership host Mike Hauge to discuss leadership on product marketing teams.

Getting Customers to LOVE your Product with Great Product Marketing 

Martina joined host Jason Knight of the One Knight in Product podcast for a discussion about:

• Why she wanted to write a book to help early stage founders and product managers understand how to market their products to make sure they make a difference

• How most tech companies are getting their marketing wrong, what it looks like when they do, and what they should be doing instead

• The problems companies can have using traditional marketing approaches led by traditional market folks, and how any initial successes inevitably fade out

• Whether you need to go all in and drink the Product Marketing Kool Aid or can iterate your way to product marketing success

• Some of the traits of a good product marketer, how they are similar to product managers, whether you need specialised product marketers or it's just a mindset issue

• How soon you need product marketers and whether there's value in fractional roles helping you out when you're early

• Top tips for product managers who want to work effectively with their product marketing team, and treat them as equal partners in their product success

Product Marketing’s Essential Purpose

In today’s world, building a great product isn’t enough. You have to master your go-to-market strategy by telling a story that will leave a lasting impression on your audience. Martina discusses the essential purpose of product marketing as part of Better Product’s Unlock Product Marketing series.

Speaking with guest hosts Tina Hafer and Leanna Adeola, she explores how her career start as a product manager equipped her with the product curiosity and technical competence needed to thrive when marketing digital products. She shows us today how to think about product marketing as the discipline it is and how companies should be leveraging it if they want their product to be recognized and adopted.

Takeaways:

• Product marketing tells the world why your product matters and why it’s distinct from something similar.

• Product marketers must be genuinely interested in what products do and why the product exists to make it meaningful for the market.

Rethinking Marketing for Tech Products

Zach LaGreca and Kevin Gentry of the Product Coffee Podcast talked to Martina about Product Marketing and how Product Managers can leverage its power to build amazing tech products.

Strategic Marketing of Tech Products

Building a great product is only half the battle. Strong product marketing helps direct how the product gets to market and tells a compelling story about why people need it now. It’s a unique discipline that sits at the intersection of pure marketing and product, and it’s helping break down silos between the two. Martina joins People of Product hosts George Brooks and Dan Linhart to talk the fundamentals of product marketing and how to apply them.

From Functional to Strategic

If you are a functional or technical specialist who is wondering what it takes to get promoted to the next level, this is the episode for you. What keeps you from getting the roles you think you deserve? How do you become more strategic? How do you think about collaborating across boundaries? Martina joined Out of the Comfort Zone host Wanda Wallace to discuss how she did it.

LOVED, Lessons, Modern Marketing Leadership

Martina joined host Jeff Frick at Turn the Lens for a far ranging discussion where she shared her insight on some core marketing concepts like framing, story telling, product market fit, pricing, packaging, and bundling.

Good to great product marketing: The four essentials that get you there

Martina joined Notion Capital host Claire Walker to discuss the critical function of product marketing for any high growth SaaS business.

Podcast Episode Highlights:

• Product marketing is all about strategy, delivering what the company needs to connect their market with their product.

• 2021 is the year to double down on positioning.

• Listen to your customers and how they talk about you.

• How product marketing evolves at every stage of the company lifecycle: startup, grow up and scale up.