Product Marketing’s Essential Purpose

In today’s world, building a great product isn’t enough. You have to master your go-to-market strategy by telling a story that will leave a lasting impression on your audience. Martina discusses the essential purpose of product marketing as part of Better Product’s Unlock Product Marketing series.

Speaking with guest hosts Tina Hafer and Leanna Adeola, she explores how her career start as a product manager equipped her with the product curiosity and technical competence needed to thrive when marketing digital products. She shows us today how to think about product marketing as the discipline it is and how companies should be leveraging it if they want their product to be recognized and adopted.

Takeaways:

• Product marketing tells the world why your product matters and why it’s distinct from something similar.

• Product marketers must be genuinely interested in what products do and why the product exists to make it meaningful for the market.