Getting Customers to LOVE your Product with Great Product Marketing 

Martina joined host Jason Knight of the One Knight in Product podcast for a discussion about:

• Why she wanted to write a book to help early stage founders and product managers understand how to market their products to make sure they make a difference

• How most tech companies are getting their marketing wrong, what it looks like when they do, and what they should be doing instead

• The problems companies can have using traditional marketing approaches led by traditional market folks, and how any initial successes inevitably fade out

• Whether you need to go all in and drink the Product Marketing Kool Aid or can iterate your way to product marketing success

• Some of the traits of a good product marketer, how they are similar to product managers, whether you need specialised product marketers or it's just a mindset issue

• How soon you need product marketers and whether there's value in fractional roles helping you out when you're early

• Top tips for product managers who want to work effectively with their product marketing team, and treat them as equal partners in their product success