Good to great product marketing: The four essentials that get you there

Martina joined Notion Capital host Claire Walker to discuss the critical function of product marketing for any high growth SaaS business.

Podcast Episode Highlights:

• Product marketing is all about strategy, delivering what the company needs to connect their market with their product.

• 2021 is the year to double down on positioning.

• Listen to your customers and how they talk about you.

• How product marketing evolves at every stage of the company lifecycle: startup, grow up and scale up.