What Product Marketing Really Is & How to Do It Better

Product marketing is the difference maker in companies that surpass their peers, yet most people don't really know what it is or how to do it well. Martina joined host Dan Olsen via Zoom as the featured guest at Lean Product Meetup to share advice from her new book LOVED about what product marketing really is.

During the event, Martina taught the four fundamental principles that guide strong product marketing and also shared essential tips on how to do them better. She described how to work productively with any product marketing counterpart and what you can do better right now.

After Martina's talk, she and Dan had a fireside chat, followed by audience Q&A.