The Marriage of Product and Go-to-market: What it Means for Product Leaders

Watch Martina speak at the Women in Product 2022 Conference on how to balance what needs to be built and ensuring it has impact in a product’s go-to-market is a challenge for everyone in product. Ask not just if enhancements add value; ask if they make a difference in a product’s growth, adoption or engagement. Leaders must help their teams discover true difference markers versus just improving the overall product.

Learn:

• Learn how to partner with product marketing to discover these insights

• What to look for and indicators of go-to-market impact