LOVED: How to Rethink Product Marketing

What determines the difference between a strong product’s success or failure? This online workshop sets the stage for the most foundational work required to market a winning tech product — product marketing.

This workshop is for leaders or practitioners in product or marketing who want to learn best practices in product marketing, go-to-market strategy, messaging and agile marketing. It brings to life the key concepts taught in the book LOVED: How to Rethink Marketing for Tech Products. The workshop is taught online in two-hour sessions daily for four consecutive days.

Covered topics include:

• The Product Marketing Role. The four fundamentals of product marketing. Best practices for how to interface between product, marketing and sales.

• Product’s Go-to-Market Strategy. What this looks like when done well and the introduction of the one-sheet PGTM canvas as a tool to drive alignment across product and GTM teams.

• Shaping Perception and Messaging. How to make messaging more authentic and customer-centric, and its role in a product’s positioning. The one-sheet messaging canvas tool is introduced.

• Agile Marketing. How to use a release scale, run agile marketing, measure marketing, and learn from best-in-class examples of others.

Online—Sep 26–29 (9am–11am PDT) Please note this workshop runs four consecutive days with one two-hour session each day.