Marketing’s Role in Building Digital Products and What it Means for Rethinking Brand Experiences

Join Martina at the University of Wisconsin-Madison E-Business Consortium (UWEBC) 2022 Conference. With unique, role-based learning tracks, The UWEBC Conference allows e-business professionals to learn about topics relevant to them, with both in-person and virtual access available. Martina will be speaking as part of the Marketing Track on marketing’s role in building digital products and what it means for rethinking brand experiences.

So many companies are in the midst of digital transformation, working hard to become “product-led” despite much of the rest of the company–in particular marketing–operating the same way. Why is it important for marketing to have a seat at the table as decisions about what gets built are made? Where can marketing add value so digital products extend the brand experience and don’t just add yet another app to customers’ lives?

Key session takeaways:

• The importance of marketing thinking in developing digital products

• What being “product-led” really means and the gotchas marketers should watch for

• How to partner better with agile, digital product teams

How to Navigate Early Stage Startup Marketing

Startup success is about building a great product, right? Martina joins Main Sequence to decode some common myths about product and the go-to-market truths so essential for startup success. Don't assume the market gets why you matter or that it's clear why your product is valuable. Are you saying a catchy tagline or is what you're saying clear to who you're trying to reach?

Relating stories from real companies and her own experience as a marketing and product leader, Martina will cover the key fundamentals every startup needs to get right to build a strong marketing foundation. The event will end with an open Q&A, and is a great opportunity to ask your marketing questions directly to an expert.

3 Myths of Product

Gone are the days of “build it, and they will come.” Every product builder must be more market-forward from day one; it’s simply the reality of how crowded every software category is. Learn the three biggest myths of product, their go-to-market realities, and what you can do about them.

Martina’s closing keynote from the Mind the Product SF+Americas 2022 Conference can be accessed in the conference video library with a Mind the Product membership using the button below.